Search data shows growing interest in black watches for Black Friday

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Search data shows growing interest in black watches for Black Friday

Worldwide Google search data reveals that black watches consistently outshine silver and gold styles in the weeks leading up to Black Friday.

Search interest in “black watches” has climbed more than 200% every Black Friday for the past five years. Google Trends shows a global surge in searches for black watches every November, signaling a Black Friday phenomenon.

So what does the rise in interest for black watches actually look like this Black Friday, and how does it compare with previous years? Sveston Watches tells the story by analyzing Google Trends and historical search volume data.

Why Black Watches Are Trending

The post-COVID-19 pandemic focus on minimalism has created a desire for what fashion experts call stealth luxury. Consumers are seeking understated, high-quality pieces that convey elegance without logos or flashiness. Black watches capture this trend, and their surge in searches reflects a clear shift in holiday shopping behavior.

According to Google Trends, black watches have consistently outperformed other styles like silver and gold watches for the past five years. Every November, global search interest spikes dramatically, sometimes by more than 300%. This recurring spike indicates that black watches are not just stylish but also popular for the holiday season.

Google’s Keyword Planner data echoes the same trend. Over the past four years, searches for “black watches” have surged by up to 37% during the weeks leading up to Black Friday, reflecting strong buying intent.

The pattern repeats like clockwork each year, proving that black watches have become a seasonal staple. As interest continues to rise globally, the 2025 shopping season is shaping up to be their biggest moment yet.

Black Watch Combinations Leading Black Friday 2025

Black watches come in a variety of styles, materials, and finishes. Here are the four key combinations dominating the season, along with guidance on how to style them.

All-Black Watch

All-black stainless steel watches are bold, sleek, and modern. Think of the person who loves keeping things simple but sharp, someone who walks out the door in black jeans, a crisp white tee, and a leather jacket, and still somehow looks effortlessly put together. In the morning, pair this watch with your favorite black trousers and a soft knit for a confident start to the day. By afternoon, switch to dark jeans and a tailored jacket when running errands or meeting friends for coffee. In the evening, let the watch shine with a monochrome outfit, layered textures, and a pair of sleek shoes for drinks or dinner, effortless but unmistakably stylish.

Black-Dial and Brown-Strap Watch

A black dial paired with a dark brown leather strap is all about warmth and depth. They suit people who love cozy textures and earthy tones, and go well with a soft sweater, chinos, and sneakers. In the afternoon, a cashmere layer over your favorite jeans or casual trousers makes everything feel polished without overthinking it. For evening plans, a leather jacket, structured outerwear, and boots complete the look, with the watch tying everything together as a subtle but unmistakable statement.

Gold-and-Black-Dial Watch

A full gold watch with a black dial brings a sense of quiet power. It works best with clothes that are simple, tailored, and full of texture. Start the day in a fine knit polo or a well-cut white shirt paired with tailored trousers or dark denim. Add a light jacket or soft blazer when you want to look composed without trying too hard. As evening arrives, let the watch take center stage with a sleek black shirt or a minimalist outfit in deep neutral tones. The contrast of gold and black gives a sense of control and confidence that feels effortless, like style that comes naturally.

Silver-and-Black-Dial Watch

Silver-cased black-dial watches are modern and understated. Perfect for anyone who gravitates toward soft neutrals or flowing fabrics. Start your morning in wide-leg trousers and a comfortable blouse, with loafers or flats that keep things easy. In the afternoon, mix lightweight knits with skirts or relaxed trousers for casual sophistication. By evening, a flowing dress or jumpsuit with simple metallic accents allows the watch to feel like a natural part of the outfit, effortless, polished, and confident.

This story was produced by Sveston Watches and reviewed and distributed by Stacker.